Scarborough Hospitatlity Association
Scarborough Hospitality Association was formed in 1923 to be the collective voice for Scarborough accommodation providers, restaurants, cafes and other hospitality enterprises.
SHA co-operates closely with tourism organisations such as Welcome to Yorkshire and the British Hospitality Association as well as tourism groups in Whitby, Filey and Bridlington.
SHA shares with its members the latest news concerning local events, shows and attractions and is a source of advice on topics about local authority regulations, Government legislation and marketing.
SHA is a key supporter of the Discover Yorkshire Coast brand and DYC website. The DYC holiday guide has 85,000 copies printed every year which are distributed all around the UK.